Ink KicX

Ink KicX is a mobile business brand dedicated to refurbishing old shoes. The brands’ visual identity features a vibrant color palette of red, green and yellow on very light or clear backgrounds. The logo is custom typography reminiscent of skating cultures to appeal to a pop punk audience.  Each shoe is uniquely engraved with black line illustrations to carry a sense of grunge in the esthetic while still appealing to a younger audience.