Stay Afloat

Stay Afloat is a fictional social issue campaign based on spreading flood awareness in the city of Houston. The branding is meant to give off the sense that marketing is primarily clinical and informative. The colors and typography are meant to resemble that of an insurance company. A lot of the images are meant to advertise a quite serious topic with sense of sensitivity and urgency. The deliverables are that of two 12x18in posters, a pamphlet, letter heads, and a branding book.